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GTM Lead

  • Remote
    • Emmen, Luzern, Switzerland
    • Kiel, Schleswig-Holstein, Germany
    • basel, Basel-Landschaft, Switzerland
    • Zürich, Zürich, Switzerland
    +3 more
  • Marketing

Job description

At TechBiz Global, we are providing recruitment service to our TOP clients from our portfolio. We are currently seeking a GTM Lead to join one of our clients' teams. If you're looking for an exciting opportunity to grow in a innovative environment, this could be the perfect fit for you.

As a GTM Lead, you play an important role in driving product-led growth, helping to shape how the product is positioned, launched, adopted, and scaled across key user segments.

The role is ideal for a hands-on, creative and data-driven growth professional who enjoys working closely with product, marketing and sales teams, building growth experiments, improving user activation, and turning product value into clear, compelling messaging.

1. Product-Led Growth engine

  • Design and optimise the full PLG funnel: awareness → sign-up → activation → habit → referral.

  • Own self-serve onboarding so users reach their "first magic moment" in minutes, not days.

  • Build viral and shareable loops — referral mechanics, collaborative workflows, export/share triggers — that turn users into distributors.

  • Instrument the funnel end-to-end: where do people drop, what makes them stay, what makes them tell a friend.

2. Positioning & narrative

  • Craft consumer-facing positioning: what it is, who it's for, and why it's different from every other AI tool on the market.

  • Translate deep technical capabilities (privacy-by-design, proactive intelligence, personal memory) into language that resonates with knowledge workers, creators, students, and professionals.

  • Own public voice across landing pages, app store listings, in-product copy, and social content.

  • Test and iterate positioning continuously — not by committee, but by measuring what actually moves sign-ups and activation.

3. Launches & feature releases

  • Plan and execute GTM for feature launches, from early access drops to general availability.

  • Build a repeatable launch motion: tease → release → capture momentum → measure → learn.

  • Coordinate with product and engineering to time releases for maximum impact, not just maximum readiness.

  • Turn every launch into a growth event — not a press release.

4. Channel & community growth

  • Identify, test, and scale the 2–3 channels that bring its best users (X/LinkedIn, Reddit, Product Hunt, Discord, newsletters, creator partnerships, app stores).

  • Build and nurture a community of early power users who advocate, give feedback, and set the culture.

  • Run lightweight, creative campaigns that feel native to each channel — not recycled corporate content.

5. User insight & feedback loops

  • Establish tight feedback loops between users and the product team: feature requests, friction points, "why I stayed" / "why I left."

  • Build a lightweight voice-of-customer system — interview 5 users a week, surface patterns weekly.

  • Feed insight directly into roadmap decisions so we ship what pulls people in and keeps them.

6. Growth experimentation & product contribution

  • Design and run A/B experiments across onboarding, pricing pages, emails, and in-product prompts.

  • Develop lightweight prototypes or growth hacks to test acquisition hypotheses before asking engineering to build.

  • Contribute to product strategy — you'll have a seat at the table because you own the data on what users actually do.

Job requirements

  • Have 3–6 years in growth, product marketing, or GTM at a consumer tech or B2C SaaS company.

  • Have shipped product-led growth before — you understand freemium funnels, viral coefficients, and activation metrics, not just lead scoring.

  • Can take a deeply technical concept (encrypted inference, personal memory models, proactive AI) and make it legible and compelling to a non-technical person.

  • Are obsessed with the first 5 minutes of a user's experience — because you know that's where products are won or lost.

  • Write exceptionally well — this is a writing-heavy role and every word on the page is yours.

  • Thrive in 0-to-1: messy inputs, high agency, no 20-person marketing team. You are the team.

  • Are comfortable with data: you can read a funnel, run an experiment, and tell the story the numbers are telling.

  • Have genuine intellectual curiosity about personal AI, privacy, and where consumer software is heading.

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