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Marketing Manager

  • On-site
    • Bolzano, Trentino-Alto Adige, Italy
  • Marketing

Job description

At TechBiz Global, we are providing recruitment service to our TOP clients from our portfolio.

We’re looking for a client strategic, hands-on Marketing Manager to lead and scale one of our client’s B2B marketing efforts. This role spans go-to-market strategy, content and campaign creation, and digital marketing—offering the opportunity to grow into a Head of Marketing role.

Key Responsibilities :

Go-to-Market & Growth

  • Launch new products and lead beta program promotions.

  • Align messaging across marketing, sales, and product teams.
    Content & Campaigns

  • Own the content calendar: case studies, social posts, newsletters, webinars.

  • Drive campaigns targeting engineers, infrastructure operators, and consultants.

  • Lead messaging and outreach on LinkedIn and cold channels.

Digital Marketing & Analytics

  • Manage website, SEO/SEM, and paid ad strategies.

  • Automate lead generation and onboarding using modern tools.

  • Track and optimize campaign performance through analytics platforms.

Brand & Community

  • Build brand authority in structural health monitoring and digital infrastructure.

  • Engage with early adopters and organize webinars and virtual events.

Job requirements

Experience & Skills

  • 4+ years in B2B marketing (SaaS, engineering tech, or infrastructure preferred).

  • Strong writing and storytelling skills.

  • Experience with HubSpot, Webflow/WordPress, Google Analytics, Canva/Figma, and LinkedIn Ads.

Mindset & Culture Fit

  • Strategic thinker with a hands-on, proactive approach.

  • Comfortable in a fast-paced, startup-like environment.

  • Fluent in English and Italian (other languages a plus).

  • Passion for infrastructure, sustainability, or digital transformation.

What We Offer

  • Purpose-driven, collaborative culture.

  • Ownership and autonomy in shaping marketing.

  • Competitive salary + performance bonus.

  • Hybrid work with the option to be based in beautiful Bolzano.

  • Clear growth path as we scale internationally.

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